Thursday, November 7, 2013

A company that needs to clean up its act

This week I bought this laundry detergent in India
Note how at the bottom it features the TradeMark, "Vibrating molecules", giving it Power!

It is interesting/amusing to read the Wikipedia page for Surf Excel. It is full of similar marketing nonsense.
Scientists might mock this, but some university marketing campaigns are comparable.


  1. so am I at risk of being sued for using the phrase "vibrating molecules" now? Or only if I use it in the context of cleaning action?

    The wikipedia is very entertaining. It's clear that some of it is written by PR, but some of it is most likely not.

  2. Politicians can be worse. Stop the boats!