Hysteresis, hype, niches, nudges and social change
The world is a mess. Most people want a better world. Sometimes nothing changes. Sometimes things change incredibly rapidly. Sometimes changes are positive. Other times the change is negative. Often this change is unanticipated, even by experts who have been studying the relevant topic for decades. Wicked problems are things that seem to be incredibly resilient to change. Examples of rapid changes that were (largely) positive and unanticipated were the peaceful collapse of the former Soviet empire, smoking in public becoming taboo, and increased public concern about climate change. Examples of negative changes include the rise of Trumpism, misinformation on social media, and the global financial crisis of 2008. Many people in government, public policy, NGOs, and social activists want to implement policies and take actions that will produce outcomes that (they believe) are positive. Here I discuss some basic but very important insights from "social physics", such as discussed