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Different approaches to popular science writing

Since I am working on a Very Short Introduction (VSI) to condensed matter physics I am looking at a lot of writing about science for popular audiences. I have noticed several distinct approaches that different authors take. They all have strengths and weaknesses. Historical The story of discoveries and the associated scientists is told. A beautiful example is A Short History of Nearly Everything by Bill Bryson. When done well this approach has many positives. Stories can be fun and easy to read, particularly when they involve quirky personalities, serendipity, and fascinating anecdotes. Furthermore, this shows how hard and messy real science is, and that science is a verb, not just a noun. On the other hand, it can be a bit challenging for readers as they have to understand not just the successes but also why certain theories, experiments, and interpretations were wrong along the way.  Many writers also seem eager to burden readers will all sorts of historical background details a