The level of media coverage (and hype) associated with the Higgs boson announcement in July caught me by surprise. But, then I realised that if you spend $10 billion on an experiment there must be some very small fraction associated with publicity and outreach. So I did some Googling and found this CERN document which gives the annual marketing budget as slightly less than $2 million.
Combining this with 10,000 physicists from around the world hitting their local media outlets I should not have been surprised at the level of publicity.
Subscribe to:
Post Comments (Atom)
Nobel Prize predictions for 2025
This week Nobel Prizes will be announced. I have not done predictions since 2020 . This is a fun exercise. It is also good to reflect on w...
-
Is it something to do with breakdown of the Born-Oppenheimer approximation? In molecular spectroscopy you occasionally hear this term thro... -
Nitrogen fluoride (NF) seems like a very simple molecule and you would think it would very well understood, particularly as it is small enou... -
Attempts to develop a quantum theory of gravity continue to falter and stagnate. Given this, it is worth considering approaches that start w...
No comments:
Post a Comment