The Economist recently ran a report, entitled Exclusivity for everybody with the subtitle "The modern luxury industry rests on a paradox, but is booming nonetheless."
The paradox is that luxury/status brands such as Gucci, Cartier, Louis Vutton got their name because they were so exclusive [expensive]. But now they are mass produced and mass marketed to middle classes, even in the Majority World.
I realised that this is just what the mother of luxury journals, Nature Publishing Group, has done too. Now everyone can have a Nature paper too!