Recently, I posted about a laundry detergent I bought in India that features "Vibrating molecules" (TM) and wryly commented that the marketing of some universities is not much better. I saw that this week, again in India. I read that a former Australian cricket captain, Adam Gilchrist, [an even bigger celebrity in India than in Australia], was in Bangalore as a "Brand name Ambassador" for a particular Australian university. The university annually offers one Bradman scholarship to an Indian student for which it pays 50 per cent of the tuition for an undergraduate degree. [Unfortunately, the amount of money spent on the business class airfares associated with the launch of this scholarship probably exceeded the annual value of the scholarship].
Some measure of Gilchrist's integrity is that at the same event sponsored by the university he said he supported the introduction of legalised betting on sports in India. Many in Australia think such betting has been a disaster, leading to government intervention last year.
What is my problem with this? Gilchrist and Bradman may be cricketing legends. However, neither ever went to university or has had any engagement or interest in universities.